Help & Knowledge Base

Short, honest guides to the portal. No 40-minute videos, no “please contact sales” — just how it works.

Getting started

What SeoKestrel is and how the pieces fit, in five minutes.

For everyone

Sign-up & sign-in

Magic links, passwords, Google sign-in, and getting an account approved.

For everyone

Onboarding

The 7-step first-run wizard — and the 4-step one every later client gets.

For new users

Adding clients

The 4-step add-client wizard, what a workspace contains, and the demo client.

For admins & SEO leads

Team & roles

Inviting people, what admins can do, and what functional roles actually change.

For admins

Integrations

Connecting data

Search Console, analytics, rankings, and crawl data — plus the nightly schedule.

For admins & SEO leads

Analytics & rankings

Plausible traffic analytics and DataForSEO rank tracking — what powers which numbers.

For admins & SEO leads

SeoSwift & Linear

The SeoSwift crawler behind Site Health, its data boundary, and Linear task sync.

For admins & SEO leads

Analytics & insights

Search insights

Portfolio triage, query movers, the Monday digest, and year-on-year lines.

For everyone who reads the numbers

Keywords & clusters

Tracked keywords, AI-grouped clusters, and the Share of Voice model.

For SEO leads & analysts

Site health

The crawl-health hub, its five tabs, and why an honest number is sometimes missing.

For everyone who opens the hub

Backlinks & performance

The backlink profile, lost-link alerts, and nightly Core Web Vitals checks.

For SEO leads & dev leads

Alerts & goals

Alerts

The six automated detectors, when each one fires, and where alerts land every morning.

For everyone who reads the numbers

OKRs & KPIs

A destination is not a dashboard — goals vs gauges, from four perspectives.

For everyone who touches reports

Reporting

Reports & agreements

The monthly client PDF — configuring, generating, delivering — and the agreements behind the OKRs.

For admins & account leads

Briefs & snippet optimizer

AI-drafted content briefs from live competitor analysis, and the featured-snippet gap analyser.

For SEO leads & content writers

Security & compliance

Security & privacy

Where your data lives, how it is protected, and the documents that govern it.

For everyone (and their lawyers)

Compliance for agencies

Data-subject requests, consent records, the incident register, and the audit log — the controller’s toolkit.

For admins & DPOs

Billing & account

Plans & usage

What the three plans meter, where to read the usage gauges, and what actually happens at a limit.

For admins

FAQ

The twenty-or-so questions everyone asks, answered without booking a call.

For everyone