Do I need to install anything on my client’s site?

No. SeoKestrel reads from Google Search Console (read-only) and your Plausible analytics site, and the crawler behind Site Health visits pages the way a search engine does. Nothing is installed or injected.

How many clients can I add?

As many as your plan allows. Each one is a separate workspace with its own data, goals, and reports — admins can see usage against plan limits in Settings → Billing.

What is the demo client in my list?

Aurora Trail Co. (Demo) — a fictional Finnish outdoor-gear shop with a full year of coherent data. Every account gets a read-only seat on it, so you can explore every screen without touching a real client.

Is this for agencies only?

It is built for agencies, but a single in-house team managing one site is just an agency with excellent client retention.

Help / Getting started / Getting started

Getting started

For everyone · ~5 min read · Last reviewed 22 July 2026

SeoKestrel is an SEO operating system for agencies that are tired of screenshotting Search Console into slide decks. It pulls your clients’ search data in nightly, scores the work against the goals you set, and produces the monthly report your client actually reads — all from servers in Finland, where both the data and the saunas are kept appropriately cool.

What this is

One portal where your agency’s SEO work, the data that proves it, and the goals it serves live together. You connect a client’s data sources once; SeoKestrel keeps the numbers current, watches them for trouble, and turns them into scorecards and reports.

The loop

Connect data — Google Search Console, Plausible analytics, rankings & backlinks, and crawl data feed in automatically every night.
Triage — Home shows your whole client portfolio with the signals that need attention, tailored to your role; Alerts flags ranking drops and traffic anomalies.
Plan — quarterly OKRs per client, with key results that can track themselves from the data, and content briefs for the work that should move them.
Do the work — keyword clusters, Site Health, and AI snippet recommendations live next to the numbers they should move.
Prove it — each chair gets its quarterly scorecard, and a monthly PDF goes to the recipients you chose, on the day you chose.

Where things live

Home — your role-tailored start page: quick links for your chair and a card per client with the numbers worth a look today.
Client workspace — per-client tabs: Overview, Traffic, Performance, Keywords, Clusters, Share of Voice, Backlinks, Alerts, Agreements, and Site Health.
OKRs, Scorecards, Reports — goals per client and quarter, the quarterly role scorecards, and the monthly PDFs with their configuration.
Tools — Content Briefs and the Snippet Optimizer.
Settings — clients, users, integrations, API keys, notifications, billing, privacy, audit log. Most of it needs an admin.

A client in SeoKestrel is a workspace for one site or customer. Your team members are linked to clients with per-client roles — see Team & roles.

Good to know

Data lands nightly. A freshly connected property shows data after the next run, not instantly — SEO is a crock-pot, not a microwave, and the ingestion schedule agrees.
New accounts include a viewer seat on Aurora Trail Co. (Demo) — a zero-risk tour of every feature over a year of realistic data. Click anything; you cannot break it.
Everything stays in the EU — see Security & privacy.

FAQ

Do I need to install anything on my client’s site?: No. SeoKestrel reads from Google Search Console (read-only) and your Plausible analytics site, and the crawler behind Site Health visits pages the way a search engine does. Nothing is installed or injected.
How many clients can I add?: As many as your plan allows. Each one is a separate workspace with its own data, goals, and reports — admins can see usage against plan limits in Settings → Billing.
What is the demo client in my list?: Aurora Trail Co. (Demo) — a fictional Finnish outdoor-gear shop with a full year of coherent data. Every account gets a read-only seat on it, so you can explore every screen without touching a real client.
Is this for agencies only?: It is built for agencies, but a single in-house team managing one site is just an agency with excellent client retention.