Help / Billing & account / Plans & usage
Plans & usage
For admins · ~5 min read · Last reviewed 22 July 2026
SeoKestrel has three plans — Starter, Growth, and Agency — and, unusually for this industry, the honest version of what a limit currently means: the meters measure, they do not yet block. This page covers what is metered, where to read the gauges, and what actually happens at a limit.
What each plan meters
| Meter | Starter | Growth | Agency |
|---|---|---|---|
| Active clients | 5 | 15 | 50 |
| Auto-tracked KPIs | 25 | 100 | 500 |
| Pages crawled per month | 50,000 | 250,000 | 1,000,000 |
Clients and auto-tracked KPIs are measured live from the current state. Crawled pages accumulate through the month in a usage ledger fed daily from the SeoSwift crawler’s reported usage, per client, so a client re-mapped to a different crawl site mid-month is not double-counted.
Where to see usage
Settings → Billing (admin-only) shows the current plan, seat count, status, and renewal date, and the Usage this month card with all three meters as used-of-limit figures. Its own caption states the policy exactly: “Advisory only — usage vs your plan’s limits; nothing is enforced yet.”
What happens at a limit
- Today: nothing blocks. The meters warn; creating a client, auto-tracking a KPI, or crawling past the page budget still works.
- The platform does have an enforcement switch, off by default and controlled by the operator. If it is turned on, over-limit actions are declined with a clear message naming the meter — and the check fails open: a quota error can never take a working feature down.
- Separately from SeoKestrel’s meters, the SeoSwift crawler applies its own plan limits: connecting a new site during client setup can be declined on the crawler side until you have headroom. Nothing breaks — the connection stays retryable; see Adding clients.
Billing details
- Billing is invoice-based. In the app’s own words: “Invoices are issued in EUR. We do not store card details — billing is invoice-based.”
- Admins maintain the billing contact on the same page: company name, billing email, and VAT ID.
- No prices appear in the app; commercial terms live in your invoice and agreement.
FAQ
- Where do I see what my plan costs?
- Not in the app. Billing is invoice-based: the app shows your plan and its limits, and your invoice and agreement carry the commercial terms.
- What happens if I go over a limit?
- Today, nothing blocks — the meters are advisory and the billing page says so in as many words. The one place a limit already bites is the site crawler, whose connection can be declined until you have headroom; see Adding clients.
- How do I change plans?
- There is no self-serve plan switch — the billing tab displays the plan; it does not change it. Plan changes go through your invoice relationship.
- Why did my crawled-pages meter jump mid-month?
- The pages meter accumulates from the crawler’s reported usage, refreshed by a daily rollup — a big crawl finishing yesterday lands on the meter today. Clients count against the meter individually, so one crawl-heavy client can move the agency total.